FGV Jr.

Páginas que não podem faltar no seu site de vendas na internet

Estruturar uma plataforma de e-commerce pode ser um diferencial para que você, empreendedor, consiga alavancar suas vendas. Por isso, separamos aqui 8 páginas que não podem faltar no seu site de vendas na internet para que você consiga vender como nunca utilizando apenas Marketing Digital.

Página inicial

O seu site precisa ter uma ótima página inicial, que é onde o seu cliente provavelmente começará sua navegação. Por isso, é importante que essa página seja clara e possua um design atraente, pois é a partir dela que o usuário irá navegar e procurar as informações que deseja. Nessa página, é essencial colocar as principais informações sobre seu negócio. Por exemplo, os serviços e/ou produtos, métodos de entrega, diferenciais e funcionamento da empresa podem ser importantes para converter usuários em Leads.

Para sites focados em e-commerce (venda de produtos online), uma estratégia recomendada é colocar os produtos mais vendidos e procurados logo na página inicial, para facilitar a experiência de venda do cliente.

Sobre nós

Muitas pessoas irão cair de paraquedas no seu site, provavelmente a partir de uma pesquisa de um ponto específico. Por isso, é muito importante que seu site de vendas tenha uma página cujo objetivo é meramente informar o usuário sobre como a empresa funciona, quais tipos de soluções oferece, entre outros.

Página de serviços

Ter uma página específica para cada serviço ofertado pelo seu negócio é importante para poder facilitar a experiência do usuário no seu site e também para aumentar o seu volume de vendas. Quanto mais específica for cada página sobre cada assunto, mais o Google entenderá que ela é adequada e, portanto, irá proporcionar mais acessos. Além disso, o tráfego pago pode ser muito mais direcionado e proporcionar mais conversões caso seja relacionado a um serviço específico. Nessa página, lembre-se de que você precisa vender, ou seja, esta parte do seu site de vendas na internet deve conter um processo de convencimento para que o usuário se encante e se torne um Lead. Assim, depoimentos, diferenciais e demais argumentos devem estar presentes.

Catálogo de produtos

Para sites de lojas que vendem apenas produtos, é recomendado que possuam uma página com seu catálogo. Nessa parte, é importante que o usuário consiga navegar livremente para que ache rapidamente o produto desejado. É recomendado que a aba possua um filtro pelo qual o usuário pode segmentar sua busca, bem como divisão dos produtos em categorias.

Além disso, essa página deve redirecionar para a página de venda do produto específico, na qual terá informações mais detalhadas sobre o processo de envio e pagamento.

Missão, visão e valores

É muito importante ter informações sobre a estrutura da empresa e seus ideais. Comumente, mostram-se essas informações por meio de seções de missão, visão e valores nos sites. O principal objetivo é definir e passar para o público a orientação da empresa, bem como as bases que a sustentam desde sua fundação.

De modo geral, essa página pode se relacionar com a de “sobre nós” e em muitos sites profissionais essas duas páginas são aglutinadas ou colocadas em uma mesma subguia do menu de navegação.

Materiais gratuitos

Oferecer materiais gratuitos pode ser uma ótima maneira de atrair o seu público-alvo para o seu site de vendas na internet. Para isso, é importante disponibilizar conteúdos voltados aos produtos/serviços que o seu negócio oferece. Ebooks, planilhas específicas e ferramentas em geral podem ser um grande atrativo e irá agregar muito valor à sua empresa. Nessa página, é importante colocar algum formulário ou perguntas para que o usuário preencha antes de baixar o material gratuito. Assim, cada pessoa que baixar irá se tornar um Lead na sua base de contatos. Para saber mais sobre essa estratégia, leia nosso Ebook gratuito Marketing de Conteúdo clicando aqui.

Blog

Outra forma eficiente de trazer acessos de maneira orgânica é por meio de blogs. Como dito anteriormente, oferecer conteúdo de valor para o seu público-alvo, o chamado Marketing de Conteúdo, pode trazer muitas visitas para o seu site de vendas, além de fidelizar a marca perante seus consumidores. Assim, além dos materiais gratuitos, um bom site de vendas na internet deve possuir uma seção de blogs/artigos na qual a empresa agrega conteúdo para seus clientes. A Colgate, por exemplo, utiliza essa estratégia oferecendo dicas a respeito de saúde dentária. Para otimizar sua página de blogs, busque colocar opções para que o usuário seja redirecionado para as demais páginas do seu site, principalmente de vendas de serviços.

Eduardo Marques Fernandes

Graduando de Direto na FGV RIO - 4° Período

Páginas que não podem faltar no seu site de vendas na internet

Estruturar uma plataforma de e-commerce pode ser um diferencial para que você, empreendedor, consiga alavancar suas vendas. Por isso, separamos aqui X páginas que não podem faltar no seu site de vendas na internet para que você consiga vender como nunca utilizando apenas Marketing Digital.

Página inicial

O seu site precisa ter uma ótima página inicial, que é onde o seu cliente provavelmente começará sua navegação. Por isso, é importante que essa página seja clara e possua um design atraente, pois é a partir dela que o usuário irá navegar e procurar as informações que deseja. Nessa página, é essencial colocar as principais informações sobre seu negócio. Por exemplo, os serviços e/ou produtos, métodos de entrega, diferenciais e funcionamento da empresa podem ser importantes para converter usuários em Leads.

Para sites focados em e-commerce (venda de produtos online), uma estratégia recomendada é colocar os produtos mais vendidos e procurados logo na página inicial, para facilitar a experiência de venda do cliente.

Sobre nós

Muitas pessoas irão cair de paraquedas no seu site, provavelmente a partir de uma pesquisa de um ponto específico. Por isso, é muito importante que seu site de vendas tenha uma página cujo objetivo é meramente informar o usuário sobre como a empresa funciona, quais tipos de soluções oferece, entre outros.

Página de serviços

Ter uma página específica para cada serviço ofertado pelo seu negócio é importante para poder facilitar a experiência do usuário no seu site e também para aumentar o seu volume de vendas. Quanto mais específica for cada página sobre cada assunto, mais o Google entenderá que ela é adequada e, portanto, irá proporcionar mais acessos. Além disso, o tráfego pago pode ser muito mais direcionado e proporcionar mais conversões caso seja relacionado a um serviço específico. Nessa página, lembre-se de que você precisa vender, ou seja, esta parte do seu site de vendas na internet deve conter um processo de convencimento para que o usuário se encante e se torne um Lead. Assim, depoimentos, diferenciais e demais argumentos devem estar presentes.

Catálogo de produtos

Para sites de lojas que vendem apenas produtos, é recomendado que possuam uma página com seu catálogo. Nessa parte, é importante que o usuário consiga navegar livremente para que ache rapidamente o produto desejado. É recomendado que a aba possua um filtro pelo qual o usuário pode segmentar sua busca, bem como divisão dos produtos em categorias.

Além disso, essa página deve redirecionar para a página de venda do produto específico, na qual terá informações mais detalhadas sobre o processo de envio e pagamento.

Missão, visão e valores

É muito importante ter informações sobre a estrutura da empresa e seus ideais. Comumente, mostram-se essas informações por meio de seções de missão, visão e valores nos sites. O principal objetivo é definir e passar para o público a orientação da empresa, bem como as bases que a sustentam desde sua fundação.

De modo geral, essa página pode se relacionar com a de “sobre nós” e em muitos sites profissionais essas duas páginas são aglutinadas ou colocadas em uma mesma subguia do menu de navegação.

Materiais gratuitos

Oferecer materiais gratuitos pode ser uma ótima maneira de atrair o seu público-alvo para o seu site de vendas na internet. Para isso, é importante disponibilizar conteúdos voltados aos produtos/serviços que o seu negócio oferece. Ebooks, planilhas específicas e ferramentas em geral podem ser um grande atrativo e irá agregar muito valor à sua empresa. Nessa página, é importante colocar algum formulário ou perguntas para que o usuário preencha antes de baixar o material gratuito. Assim, cada pessoa que baixar irá se tornar um Lead na sua base de contatos. Para saber mais sobre essa estratégia, leia nosso Ebook gratuito Marketing de Conteúdo clicando aqui.

Blog

Outra forma eficiente de trazer acessos de maneira orgânica é por meio de blogs. Como dito anteriormente, oferecer conteúdo de valor para o seu público-alvo, o chamado Marketing de Conteúdo, pode trazer muitas visitas para o seu site de vendas, além de fidelizar a marca perante seus consumidores. Assim, além dos materiais gratuitos, um bom site de vendas na internet deve possuir uma seção de blogs/artigos na qual a empresa agrega conteúdo para seus clientes. A Colgate, por exemplo, utiliza essa estratégia oferecendo dicas a respeito de saúde dentária. Para otimizar sua página de blogs, busque colocar opções para que o usuário seja redirecionado para as demais páginas do seu site, principalmente de vendas de serviços.

Eduardo Marques Fernandes

Graduando de Direto na FGV RIO - 4° Período

Páginas que não podem faltar no seu site de vendas na internet

Estruturar uma plataforma de e-commerce pode ser um diferencial para que você, empreendedor, consiga alavancar suas vendas. Por isso, separamos aqui X páginas que não podem faltar no seu site de vendas na internet para que você consiga vender como nunca utilizando apenas Marketing Digital.

Página inicial

O seu site precisa ter uma ótima página inicial, que é onde o seu cliente provavelmente começará sua navegação. Por isso, é importante que essa página seja clara e possua um design atraente, pois é a partir dela que o usuário irá navegar e procurar as informações que deseja. Nessa página, é essencial colocar as principais informações sobre seu negócio. Por exemplo, os serviços e/ou produtos, métodos de entrega, diferenciais e funcionamento da empresa podem ser importantes para converter usuários em Leads.

Para sites focados em e-commerce (venda de produtos online), uma estratégia recomendada é colocar os produtos mais vendidos e procurados logo na página inicial, para facilitar a experiência de venda do cliente.

Sobre nós

Muitas pessoas irão cair de paraquedas no seu site, provavelmente a partir de uma pesquisa de um ponto específico. Por isso, é muito importante que seu site de vendas tenha uma página cujo objetivo é meramente informar o usuário sobre como a empresa funciona, quais tipos de soluções oferece, entre outros.

Página de serviços

Ter uma página específica para cada serviço ofertado pelo seu negócio é importante para poder facilitar a experiência do usuário no seu site e também para aumentar o seu volume de vendas. Quanto mais específica for cada página sobre cada assunto, mais o Google entenderá que ela é adequada e, portanto, irá proporcionar mais acessos. Além disso, o tráfego pago pode ser muito mais direcionado e proporcionar mais conversões caso seja relacionado a um serviço específico. Nessa página, lembre-se de que você precisa vender, ou seja, esta parte do seu site de vendas na internet deve conter um processo de convencimento para que o usuário se encante e se torne um Lead. Assim, depoimentos, diferenciais e demais argumentos devem estar presentes.

Catálogo de produtos

Para sites de lojas que vendem apenas produtos, é recomendado que possuam uma página com seu catálogo. Nessa parte, é importante que o usuário consiga navegar livremente para que ache rapidamente o produto desejado. É recomendado que a aba possua um filtro pelo qual o usuário pode segmentar sua busca, bem como divisão dos produtos em categorias.

Além disso, essa página deve redirecionar para a página de venda do produto específico, na qual terá informações mais detalhadas sobre o processo de envio e pagamento.

Missão, visão e valores

É muito importante ter informações sobre a estrutura da empresa e seus ideais. Comumente, mostram-se essas informações por meio de seções de missão, visão e valores nos sites. O principal objetivo é definir e passar para o público a orientação da empresa, bem como as bases que a sustentam desde sua fundação.

De modo geral, essa página pode se relacionar com a de “sobre nós” e em muitos sites profissionais essas duas páginas são aglutinadas ou colocadas em uma mesma subguia do menu de navegação.

Materiais gratuitos

Oferecer materiais gratuitos pode ser uma ótima maneira de atrair o seu público-alvo para o seu site de vendas na internet. Para isso, é importante disponibilizar conteúdos voltados aos produtos/serviços que o seu negócio oferece. Ebooks, planilhas específicas e ferramentas em geral podem ser um grande atrativo e irá agregar muito valor à sua empresa. Nessa página, é importante colocar algum formulário ou perguntas para que o usuário preencha antes de baixar o material gratuito. Assim, cada pessoa que baixar irá se tornar um Lead na sua base de contatos. Para saber mais sobre essa estratégia, leia nosso Ebook gratuito Marketing de Conteúdo clicando aqui.

Blog

Outra forma eficiente de trazer acessos de maneira orgânica é por meio de blogs. Como dito anteriormente, oferecer conteúdo de valor para o seu público-alvo, o chamado Marketing de Conteúdo, pode trazer muitas visitas para o seu site de vendas, além de fidelizar a marca perante seus consumidores. Assim, além dos materiais gratuitos, um bom site de vendas na internet deve possuir uma seção de blogs/artigos na qual a empresa agrega conteúdo para seus clientes. A Colgate, por exemplo, utiliza essa estratégia oferecendo dicas a respeito de saúde dentária. Para otimizar sua página de blogs, busque colocar opções para que o usuário seja redirecionado para as demais páginas do seu site, principalmente de vendas de serviços.

Eduardo Marques Fernandes

Graduando de Direto na FGV RIO - 4° Período

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4.447 comentários em “Páginas que não podem faltar no seu site de vendas na internet”

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