Sports in the blockchain: a new era

In the previous article we opened the topic of "sports in the blockchain", in this one we continue the discussion, highlighting some starting points useful for a common understanding of how blockchain (described in the link here ) can have a positive impact on sports in general, taking into account some evidence regarding the sport that is most attended and practiced at the national and international levels, especially at the European level: football.

Great difficulty on the part of teams in finding new methodologies to improve and increase turnover: the big ones are getting bigger, the smaller ones cannot appear all the time.
There is serious research into introducing new technologies into a system that is in dire need of innovation: UEFA itself insists on introducing and testing new technologies (example: VAR).
There are no more football presidents: endless pockets, constant funding of the team. Financial fair play is now the law. Financial accounts today must meet certain parameters. Here we could open a whole chapter on the effectiveness of financial fair play: does it really work? Can it be improved? Can blockchain sports give it a further step in its development?

Difficulties in meaningful and fruitful interaction with fans far from the place of origin of a given team, especially if they are located in another country or continent.
We often see issues in fan management, both in and out of the stadium, such as advertising.
To all this, we add the exceptional situation that has arisen as a result of Covid-19: it is now clear to everyone that the sport, which was previously constantly followed "live" and physically by enthusiasts, fans, professionals of this sector, has now moved significantly to the digital format. , power play.

That is why what was previously only a study of new approaches in the digital industry had to be forced to quickly transform to digital in order to contribute to the spectators, sponsors, professionals in the sector, but above all to the survival of the "circus" of football (and/or sports in general) and all the thousands of people who work in sports and make bets on crypto betting without registration.

Examples can be found even in the fight against piracy: Denmark, Great Britain, Italy. We could go on, but it is clear how especially during this period he rose in search of limiting losses and finding new sources of income.

Why sports in the blockchain

As we learned from previous articles ( link here ), the blockchain can be synthetically defined as a decentralized, distributed, immutable, programmable digital register (smart contracts), which mathematically tracks each transaction, "geolocating" the time value (Time Stamping), which allows to provide effective and the clear value of the subject of the transaction itself (the type of the selected token , analyzed in the link here ). As such, it does not have a single applied value, but can be approached independently from the chosen side (sports, public administration, finance, supply chain, etc.) in relation to the intended purpose. What is the future of BTC gambling sites, read on this site.

Sponsors

Modern sports have developed significantly compared to the past: it is no longer just a sport, it has become a business in the field of sports. In Europe, a vivid example is football, where first of all the most titled teams quickly and inexorably turn into companies.

The technical change is on the lips of all pundits who describe the difference in value between teams, often focusing on the argument "team A has more available budget than team B, so it has a better chance of winning".

This is certainly true, if not rare exceptions: teams such as "Leicester" in England or "Naples" and "Atalanta" in Italy, "Borussia" Dortmund in Germany, "Atletico Madrid" in Spain became the main characters in the winners of various sports competitions, even if they don't. have a budget equal to the budget of the main companies registered on the stock exchange.

Such leading teams as "Bavaria" (Germany), "Real" and "Barcelona" (Spain), "Manchester City" and "Liverpool" (England), "Paris Saint-Germain" (France), "Juventus" and " Inter" (Italy), had to quickly develop a broad market strategy. for many years and of different types to secure sponsorships from all over the world: sponsors = circulation = more investment = more chances to win trophies. This is a virtuous circle that feeds on itself.

Sponsors seek to be visible to increase the number of customers: sponsoring a team becomes an investment. This is why both the best teams and sponsors often filter each other using the best of the other (more quality than quantity gives more benefits and profit for both parties). The sponsorship market, especially for small teams, is not developing.

In Italy, we are witnessing an attempt to discover new ways of restoring quality in a market inflated by quantity. Teams like Juventus, Atalanta, Inter are focusing on increasing and improving their fan base to create sustainable capital flows on the sponsorship side.